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The cost of TV and radio advertising is way too expensive for most small business owners.
Most people go to the refrigerator during television commercials or change the radio station during advertisements. With email and internet marketing, people are using search engines or email to find what they are looking for. Therefore, email and internet marketing is much more effective as it appeals to those who are truly interested. E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalized marketing.
Specific benefits of e-marketing include:
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On Demand Marketing: As compared to interruptive nature of advertisement on TV and other medias, where ad is shown to even those people who don’t want to see, Internet and email provides On-Demand Information. People search on the net and open emails to what they want and when they want.
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Durable & Cost Effective: An advertisement in a newspaper, TV or Radio is worthless the day (perhaps two days) after the it is released, seen or heard– it doesn’t reach anybody once it is over. And the costs of both print ads TV and Radio can rack up quickly. On the other hand, apart from details such as dates and prices, much of your website content will still be valid and viewable years after you’ve done the work to launch it and the costs are much more reasonable than print, TV or Radio. You can choose when you want to pay for people to see your emails or ads online. Pay only for delivered emails. With print, TV or radio you pay the same, no matter how much many people look at the ad or business it generates.
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Trackable Results: Biggest advantage of Email and Internet Marketing is the trackability. We supply you detailed information about customers’ responses to your advertising.By contrast, data for Conventional Marketing operates within “estimates” or averages. Getting exact numbers of sales that result from a specific ad in a newspaper, TV, Radio or magazine is both difficult and expensive.
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Quick Results: As compared to TV ad or other conventional marketing means, user gets all information at one place. And can click to your website to view and buy products.
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Low Cost, Quick Updation: You have a change in your offerings? Its easy and virtually no cost to change your email message, website and online advertisement. Compare it with TV Ad or Radio Ad. You will have to pay lot for that.
Internet Advertising is Gaining Momentum Over Television Advertising
The major TV Networks have in the past totally controlled programs which you are able to view. With the advent of the social boom the Internet now provides social networks that include online movies and video. The major television networks have much less control over your mind and their broadcasts for entertainment and more importantly advertising.
It has long been known that television's audience will spend more time on the Internet than watching TV. People have found another means of entertainment by going to websites which seem to satisfy their specific interests more completely. The trend is now well established and is not very good news for the television networks.
The Internet and email marketing simply offers viewers more and better choices and immediate satisfaction of finding the subjects they want to focus on at the moment. It is very apparent that the major TV networks no longer have what used to be kind of a monopoly on their viewers.
The impact of people using DVR's also has led to fewer and fewer viewers watching television commercials. Market research indicates the effectiveness of TV ads is dwindling as a result.
Many DVR owners all are fast forwarding and skipping television commercials. With viewers now spending an average of four times longer on the Internet and accompanied with more viewers avoiding commercials this trend is not good for television's advertising revenues.
Most of us do not like commercials and we find it irksome to have our favorite TV program interrupted by two minutes or more of commercials. Studies show that today most people ignore commercials even if they are watching them.
Major TV advertisers know full well that their advertising dollars on TV are not as an effective investment as they once were. The major players in advertising have been moving towards the Internet and email marketing as a serious alternative means of advertising.
Internet Advertising VS Other Advertising
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the DMA’s just-released Power of Direct economic-impact study.
For comparison’s sake, the second highest marketing ROI came from Internet search advertising, which returned a healthy $21.85 for every dollar spent on it in 2009, according to the study, done by financial-analysis-and-forecasting firm Global Insight on behalf of the DMA. Meanwhile, non-catalog direct mail returned $15.22 for every dollar spent in 2009 while catalogs returned $7.32, according to the study.
83% of surveyed marketing executives worldwide used email, ahead of display ads, paid search and online video. - The McKinsey Quarterly (2007)
Nearly half of survey respondents (46%) said reducing the dependency on print marketing is a major benefit of email marketing. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
49.6% of online merchants maintain that email marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail and affiliate marketing. - Internet Retailer (2007)
According to Ad:Tech Attendees 31% of US Marketing Executives surveyed say direct response programs (email and mailings) have greatest ROI, more than double all other marketing programs (p.r., event marketing, website, advertising). - CMO Council (2006)
Email drove 73% more sales per marketing dollar than did telemarketing, which generated $8.94 per marketing dollar. - Winterberry Group (2005)
Email delivers the highest ROI by an eye-popping margin: a whopping $57.25 for every dollar spent on it in 2005, $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-email Internet marketing. - DMA (2005)
Email marketing is the top online marketing method for retention, above search engine positioning, banner ads, sponsorships and other programs. - Direct Marketing Association (DMA) (2005)
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